Did the Ad Work: The Tomte Cake
’Tis the season for holiday advertising, and today’s ad features a gnome who's trying to sell me “The Tomte Cake”. This is part of a fun series where I analyze my own customer journey through a marketing lens. Find out…did the ad work?
I graduated from college in 2013, and had a choice in how I wanted to present myself professionally to the world through my resume. I decided then to make my resume a little "quirky", to bring my personality and personal brand through in a more obvious way than just a quick line at the very bottom that mentioned I had a dog or like to hike (though I do, of course, have that too!). I penned this blog piece for a small resume consulting firm I ran during undergrad; this definitely still feels relevant to me today, and I definitely wouldn't have it any other way.
Memes - They're More than Just Funny Cat Pictures (Toastmasters: Level 1 - Research speech)
Count this as something I never thought I'd do - present to my fellow Cigna colleagues about memes! For my June 3rd Toastmasters meeting, I was tasked with researching a subject and presenting my findings in a 5-7 minute speech. I thought, why not break up the workweek with something fun - and educational!
Toastmasters: Level 1 - Icebreaker
I recently joined the Cigna Lunchtime branch of Toastmasters to improve on my speaking skills, and after much trepidation I decided to begin working my way through the new Pathways system. The first speech in the Pathway is "Icebreaker" - as the name implies, a speech meant to introduce you to the other members of the club. The writeup of my speech is below to help anyone else thinking of what to say for their own Icebreak speech. Feel free to share your comments or feedback!
I was reflecting on one of my favorite reality shows, Big Brother, and remembering a piece I wrote in 2014. Enjoy this throwback piece that I still think is relevant today!
Businesses can learn a lot from "Big Brother" - as in, the hit reality show on CBS that is now in its 16th season. This probably comes as a shock if you're familiar with the show's premise: contestants use deceit to achieve the ultimate goal: to be the last one left in the house and the winner of $500,000.
Sneh Srivastava blogs about marketing and other musings.